In 2013, Tesla 22 has produced 477 vehicles of the type Tesla S and shipped to customers. Audi has produced in the same period, 39 717 cars of type Audi A8, Porsche 24 789 Porsche Panamera and VW in the same period, 5812 vehicles of the type Phaeton. This is attributable in the case of Audi, Porsche and VW, the majority of vehicles on the home market of Germany and China, because many managers and traders in Germany to use the upper – class vehicles, and the VW group in addition to a strong China-is heavy.
Excluding Germany, accounted for of the total production of the Phaeton of about 4200 on the world without Germany. Here, the Phaeton is exactly the same as the Audi A8 not a newbie in the market. The Figures show what has been achieved and Tesla. Almost overnight, Tesla was able to establish a worldwide brand in the upper-class segments. This is not about managed to VW even after almost twelve years, with the Phaeton, and will not be possible during the life of the spiritual father of the Phaeton, Ferdinand Piëch.
What is the Tesla, the Phaeton, or other important upper-class models from the German car manufacturers don’t have? Compared to the classical upper-class manufacturers is the newcomer Tesla has an Innovation, what is the premium buyer is responsive. The reason to buy Premium is to buy something Special. Who wants to trigger a wow effect on the Golf-course or other Event, with the Tesla S and not an S-class, Porsche Panamera, Audi A8 or BMW 7 series. By the way this was 20 years ago, similar to California as movie stars and celebrities had just the Toyota Prius as a car. This Aha works effect well so far, the major sales numbers in the upper house of the automotive luxury company.
The table shows that in 2013, Tesla’s model Tesla S in United States 16 150 vehicles sold. In the currently most important Premium market in the world, in the U.S., Tesla in the first year of the market leader. Mercedes has sold in 2013 in USA 13 303 models of its S-class, BMW 10 932 copies of the 7-series, Audi 6300 vehicles of the model series, the A8 and Porsche 5421 type vehicles Panamera. A little David departs in the first year of its existence, all of the German Premium providers. While Tesla benefited in USA of purchase premiums for electric cars, but, nevertheless, the result is highly amazing. The year 2013 was for Tesla in the USA, not a flash in the pan, but also in the first four months of 2014 has sold out the Tesla S in the USA better than its German competitors.
In a small market, Norway is the Tesla runs limousine’s completely unrivaled against the German upper class. The best-selling Audi, the Tesla is a compact come to class, Audi A3, and the best-selling Mercedes A-class were sold in 2013 in Norway, about as often as the Tesla S. This is because S only in the second half of 2013 in the market. This year, the Tesla S behind the VW Golf in second place in the registration statistics. The Tesla S were sold in the first four months, more than three times as many vehicles as the best-selling Audi, the A3. No Mercedes is in the first four months in the Top 20-selling Cars in Norway. Although Norway has quite significant advantages for the purchase of electric vehicles, which prefer clear, but the Declassification of the traditional manufacturers could hardly be greater.
Even in the case of our neighbours in Holland, the Tesla is sold better than the upper class cars of the German car maker. Shameful of the sale of the VW Supervisory Board Chairman invented Phaeton in Holland. Two vehicles were sold last year in Holland. A nice air nozzle and many of the power seat Adjuster to move the Dutch hardly and do not make a Premium brand. But obviously, this succeeds in Innovation, the company is admired.
Almost the same image as in the above-mentioned markets for the Switzerland. The special feature of Switzerland: Switzerland is a market for high-priced vehicles. Based on the population to be sold in any major country, more upper – class vehicles as in Switzerland. And, in Switzerland, there are no subsidies for electric cars. So from the Stand without subsidies for electric cars at the top of the table as a new company, a special performance that was previously in this way in the industry not observable.
Of course, the test for Tesla is not over yet, but is at the beginning. But the beginning can be seen. In the probation time if there is not a Tesla, only risks. From China was heard a few days ago, that the import duties would fall on electric cars and then the import will have your probably also have access to the purchase of premiums for the electric car. If this is the case, Tesla is tackling the most important market in the world. In Shanghai, it is rumored, has is Tesla 3000 Nameplates with the local administration, allowing the company vehicles in Shanghai without the additional cost of the Nameplates – about 10 000 U.S. dollars. In return, Tesla seems to have committed to build its first overseas factory in Shanghai. The chances of Tesla seem to rise rather than fall.
“If Tesla starts more by and about China wins, losing the German car manufacturers are important to the customers and to the part of your Premium Image. CT Limo “
What is true for Tesla, is nearly inversely proportional for the German upper class manufacturers. If Tesla starts more by and about China wins, losing the German car manufacturers are important to the customers and to the part of your Premium Image. Compared to the traditional car manufacturers, Tesla has a huge advantage. You can focus on the electric car, and must have no fears that too many state interventions, i.e., the range of traditional vehicles – Diesel and gasoline – affect. Tesla can play the role of the Innovators and its brand in a very short time in the world in the Premium-business position. This is exactly for the German car maker is more difficult, because 99% of the business are just conventional vehicles. The German car maker with the best opportunities in this field seems to be BMW. With the i3 and the i8 and other models of the i-thought-out range, you can play BMW, like Tesla, innovators roll. In the Premium market which is of tremendous importance because of the Premium customer wants to know the reason for the Premium price. Traditional home-style cooking, à la VW Phaeton is the upper-class buyers cold. “Vorsprung durch Technik”, is currently being re-defined. If the Experiment works, can say, today still nobody. But if it works, it looks for some of the other less well. The sales figures of Tesla provide the company with courage and show that Tesla lightly, a risky competitive strategy.